Brand is in the Eye of the Beholder
You’ve surely heard the saying “beauty is in the eye of the beholder”. This age-old saying means that we can not judge beauty objectively, for what one person may find attractive or admirable may not be appealing to someone else. But did you know that this concept applies to your brand and business as well?
Social Media is Not Your Marketing Strategy
Are you guilty of slapping a post on social media and hoping that it will generate results? I’m here to tell you that you don’t want to be this marketer. Learn why social media should supplement your marketing strategy and not be your whole strategy.
3 Must Do’s Before Launching Your Email Campaign
When was the last time you audited your email send checklist? It’s easy to fall into a routine of drafting, designing, and sending emails on auto pilot. Do these three things before sending your next email campaign and start seeing better results.
Marketing is a Marathon
It can take anywhere from 6-12 months to start seeing results from a marketing campaign and the best campaigns are not born overnight. I recently came up with the motto, “ABC: Always Be Changing,” which claims that in marketing, you must be willing to adapt with the current state while staying true to your end goal in order to achieve results. Now I’m spilling the beans on how you can do just this.
Email Marketing is Your Friend
We live in a society of over-stimulation. For a small-business owner, digital marketing can feel daunting and unapproachable. However, email marketing is a proven method for taking your business to the next level.